Running an online store is a lot easier than it used to be, thanks to so many content management software packages automating a lot of processes that used to be entirely manual. Still there are things you should know before undertaking the running of an online store. There is certainly the potential for e-commerce success, but it takes commitment and goal-setting, and you also need to have some basic knowledge of web design, as well as search engine optimization and social media.
If you are planning on running a Yahoo-powered store, then you may need to hire a company who can help you with a Yahoo! store design. Or, if you’re already familiar with the basics, you can probably wing it on your own. Here are a few tips and tidbits of information that can help you with the setting up of an online store:
Store design: your Yahoo Store can be customized by editing the included HTML and CSS templates. If you’re not familiar with these two coding languages, there are plenty of books and self-help guides available both online, at your local library, and at book stores.
SEO/SMO integration: Yahoo Stores are designed to be optimized for both search engines and social media networks. From friendly permalinks to plenty of options for adding keywords and descriptions for products, you’ll find it easy to give your SEO a boost with a Yahoo Store.
Product catalogs: Yahoo Stores feature product catalogs that can have one or multiple items added all at once. You can even upload spreadsheets to help automate some of the upload process!
Convenient payments: Yahoo Stores offer many options for payment processing, including credit cards and PayPal.
Security: Yahoo Stores provide SSL (Secure Socket Layers) as well as 128-bit encryption, so your customers’ financial data is always secure. Also, flags for potential fraud are available, so you always have the option of manually monitoring transactions.
Reports: You’ll be able to generate at-a-glance weekly, daily, or even hourly reports, so you’ll know who’s visiting and what is being purchased.
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