Getting a market share in the technology sector is difficult in a global economy. The video game industry creates plenty of challenges for small businesses and entrepreneurs seeking to introduce new features into desktop and portable gaming consoles. Several major hardware manufacturers dominate the production of video game systems worldwide. It’s much easier to penetrate the game publishing industry instead because of the array of genres that could be explored for releasing brand new titles. Nevertheless, some ambitious investors have persisted through all of the obstacles of video game hardware production and managed to introduce innovative products.