A few weeks ago, my close friend Chloe shot me a message: “Bry, you know anything about the PSG grant for digital marketing? My business could really use the push but I don’t know where to start, or who to trust.”
Honestly, I didn’t have a confident answer off the top of my head. I knew the PSG existed (as I’ve been working in Singapore for over a decade now), and I’ve seen agencies advertise it, but I’d never gone deep on it. So I did what I always do when I don’t know something well enough to give good advice… I went down the rabbit hole.
What follows is everything I found: what the grant actually is, how to apply step-by-step, and the 10 agencies I’d personally feel comfortable recommending. I’m writing this out properly because Chloe asked, chances are some of you have the same question.
So What Is the PSG Digital Marketing Grant, Exactly?
The Productivity Solutions Grant (PSG) is a Singapore government initiative run jointly by Enterprise Singapore (ESG) and IMDA. The short version: it helps local SMEs adopt pre-approved digital marketing or IT solutions to improve productivity and transform digitally, and the government picks up up to 50% of the cost.
It’s not a lump-sum handout. The PSG operates on a reimbursement basis — SMEs must make full payment upfront to the pre-approved vendor before submitting a grant claim for reimbursement after project completion. Disbursement takes approximately 14 working days via PayNow Corporate following claim approval.
A few things worth knowing upfront:
- The PSG grant cap is up to S$30,000 per company per financial year, running April 1 to March 31 the following year.
- Digital Marketing Solutions are limited to one application per UEN. You get one shot, so the vendor you pick really matters.
- The 2026 version of the grant now includes generative AI solutions for marketing, sales, and customer engagement — which is a genuinely exciting addition for forward-looking SMEs.
What Does It Actually Cover?
The PSG grant supports digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, and Content Marketing. Most approved agencies also cover Social Media Advertising (SMA), Video Marketing, Google Ads/PPC, and some even include Xiaohongshu (RED) marketing.
One thing to be clear on: the grant covers vendor management fees only — not ad spend you pay directly to Google or Meta.
And here’s the part that genuinely surprised me when I found it:
Combine the power of the Digital Marketing PSG with SkillsFuture Enterprise Credits (SFEC) for maximum savings. After applying the PSG grant, SFEC credits can further offset up to 90% of your remaining out-of-pocket expenses, giving you up to 95% off on digital marketing solutions.
95% off. That’s not a typo.
(SFEC eligibility requires at least S$750 in Skills Development Levy contributed, at least 3 SCs or PRs employed monthly, and no prior SFEC qualification.)
Are You Even Eligible?
Most legitimate Singapore SMEs will qualify. Here’s the checklist:
- Business must be registered and operating in Singapore with a valid ACRA business profile.
- Minimum 30% local shareholding by Singaporean or Permanent Resident.
- SME definition: Group annual sales turnover of S$100 million OR Group employment size of 200 employees.
Charities, Institutions of Public Characters (IPCs), Religious Entities, VWOs, Government agencies and subsidiaries, and societies are not eligible.
The most important rule — and the one people mess up most:
SMEs must not make any payment or sign a contract with the supplier, vendor or third party in relation to the purchase of the IT solution before getting approval. If they have, their application will be rejected and they will not be eligible for the grant.
Don’t pay anything. Don’t sign anything. Wait for the green light first.
How to Apply — Step by Step
- Step 1 — Pick a pre-approved vendor (from the list below — that’s the whole point of this post)
- Step 2 — Get a formal quotation from that vendor for the package you want. You’ll need this for your application.
- Step 3 — Submit via the Business Grants Portal
Submit your application on the Business Grants Portal at businessgrants.gov.sg. Log in with CorpPass, select your business entity and sector, and attach the vendor’s quotation. Cleverly - Step 4 — Wait (~6 weeks)
Your timing needs to be right — you must make payments after submitting your application and file claims within the given deadlines. No payments, no contracts, no handshake deals in the meantime. - Step 5 — Accept the Letter of Offer
Once the grant application is approved, accept the Letter of Offer from BGP, then formally engage your vendor and pay upfront. - Step 6 — Run the campaign
Complete the project within the qualifying period stated in your Letter of Offer. Dates matter here. - Step 7 — Claim your reimbursement
Submit all supporting documents (invoices, reports, receipts) via BGP. Disbursement takes approximately 14 working days via PayNow Corporate following claim approval.
My 10 Recommended Digital Marketing Agencies for PSG & Beyond
Now here’s why my friend’s message sent me down this rabbit hole in the first place — the vendor you choose is everything. Since the digital marketing PSG is once per UEN, you don’t want to spend it on the wrong agency.
I looked at track records, specialisations, client feedback, and how each agency positions itself. Here’s who I’d genuinely consider, and why.
01 — Impossible Marketing
If you want the most decorated agency on this list, this is it. As a winner of The Search Marketing Agency of the Year 2020 and 2022, Impossible Marketing has the stamp of approval by esteemed judges from brands like Adidas, UOB, CapitaLand, Cathay Pacific, FairPrice, Grab, and Lazada. They offer five tiered PSG-eligible packages spanning SEO, SEM, PPC, social media, and video marketing. Big name, big reputation, with the results to back it up.
With their back-to-back wins as Search Marketing Agency of the Year (2020 & 2022) and Lead Generation Agency of the Year (2022), plus official partnerships with Google, Meta, and TikTok, Impossible Marketing brings serious firepower to the table. They offer five carefully structured PSG-eligible packages that span SEO & SEM, SEO & SMA, SEO & SMM, SMM & SMA, and longer-term SEO + Content Marketing, all designed to deliver measurable results while making the grant application process straightforward for busy SMEs.
Best for: SMEs who want a proven, high-profile agency with deep experience across multiple industries.
02 — OOm Singapore
OOm has built a strong reputation through consistently demonstrable results. They helped Fresh Laundry increase leads by over 10x and helped JM Floral Creation achieve a near-triple increase in sales revenue with an impressive 7.69x ROAS. They offer well-structured digital advertising bundles (SEM + SEO, SEM + SMA, SMA + SMM) and their packages are stackable with SFEC credits for maximum savings.
What really makes OOm stand out is their proven ability to deliver explosive, data-backed results. They’ve helped clients like Fresh Laundry achieve a 10x+ increase in enquiries, JM Floral Creation hit 7.69x ROAS and nearly triple revenue, and many others see 50–740% growth in leads and traffic. Their PSG bundles are built to stack seamlessly with SkillsFuture Enterprise Credits (SFEC), unlocking up to 95% total savings while providing transparent monthly reporting and ongoing optimisation.
Best for: Businesses that want a data-driven agency with a strong paid advertising track record.
03 — Big Wall Digital
I’ll be honest, this one wasn’t on my radar at first. But the more I looked, the more I appreciated what they’re doing differently. Big Wall Digital takes a personal, hands-on approach by treating every client’s website like it’s their own, with far less bureaucracy and much more genuine investment in your brand’s outcomes. They offer two excellent IMDA pre-approved PSG packages: LinkBoost (SEO + Content Marketing) and ContentCore (SEO + SEM). Both priced at just $1,650 per month after the 50% PSG grant.
Big Wall Digital is relatively new compared to the agencies above, but that’s almost the point. While the big guys are managing hundreds of clients at a time, Big Wall takes a fundamentally different approach: they treat every client’s website like it’s their own. It’s a human connection-first model, less account management bureaucracy, more genuine investment in your brand’s outcomes.
Where established agencies can sometimes feel like you’re just another ticket in the queue, Big Wall is the kind of shop where the people working on your campaign actually care about the results the way you do. For SMEs who want a partner, not just a vendor, that distinction matters a lot.
Best for: SMEs who want a hands-on partner that treats your business like their own, not just another account on the roster.
04 — MediaOne
MediaOne has 10 years of experience working on government-related grants, subsidies, and direct GLC or GLA work. For PSG, this is their third year running, giving them plenty of exposure and experience to ensure a trouble-free campaign. They cover SEO, SEM, social media, content, and website development. What also stood out: they offer reapplication assistance if your grant application is initially rejected — that’s not something every agency does.
Best for: SMEs who want an agency with deep government grant experience and a safety net if things go sideways.
05 — Digital M Pte Ltd
Digital M provides five different digital marketing packages including SEO, SEM, SMM, and Xiaohongshu marketing. If your business has any significant reach into Singapore’s Chinese-speaking community, this is worth a serious look. Their multi-year client relationships and high satisfaction scores speak for themselves.
Best for: Businesses targeting Chinese-speaking markets or wanting Xiaohongshu (RED) as part of their strategy.
06 — 2Stallions
2Stallions is an award-winning, full-service digital marketing agency with offices in Singapore and Malaysia. Since 2012, they’ve helped brands of all sizes turn strategy into growth — and they’re a pre-approved vendor for both the PSG Digital Marketing Grant and the Digi-TAC Grant. Over a decade of operation, strong regional presence, and dual-grant eligibility makes them worth shortlisting.
With over a decade of experience since 2012, certified partnerships with Google, TikTok, and Shopify, and a strong collection of industry awards, 2Stallions stands out as a true full-service regional player. They offer multiple pre-approved PSG packages (including Social Media Marketing + Advertising, SEO + Content Marketing, and combined SEO/SEM options) spanning 3–6 months, all designed to deliver measurable growth through SEO, SEM, social media, content marketing, photography/videography, and website development. Their dual eligibility for both the PSG and Digi-TAC grants, combined with offices in Singapore and Malaysia, makes them an ideal long-term partner for SMEs looking to expand locally or across Southeast Asia.
Best for: SMEs looking for a full-service agency with long-term regional credibility and dual grant access.
07 — Websentials
With Websentials as your PSG Digital Marketing Grant partner, you’ll have expert assistance at every stage so you maximise the benefit, minimise administrative overload, and can focus on what really matters — growing your business. Their packages are built around analytics and scalable long-term growth rather than short-term wins.
Best for: First-time PSG applicants who want guided, end-to-end support through the whole process.
08 — FY Ads Singapore
Founded in 2019, FY Ads is recognised as the exclusive partner of Xiaohongshu and its Premier Overseas Partner. They’re PSG-eligible and offer a full creative suite: social media management, influencer marketing, video production, content creation, and web design. If your brand needs to resonate with cross-border Chinese audiences, these are the specialists.
Best for: Brands with a strong cross-border Chinese audience focus or influencer marketing ambitions.
09 — Cleverly SG
Cleverly SG is a no-frills, PSG pre-approved agency that puts transparency front and centre. They help you track key performance metrics, enabling you to leverage every available opportunity to benefit your brand, from live data points to comprehensive analytics reports. If you’re the kind of business owner who wants to see exactly what’s happening with your campaign at all times, this is a good fit.
Best for: Detail-oriented business owners who want full visibility into campaign performance data.
10 — Innovative Hub SG
Innovative Hub is a trusted PSG partner that provides SMEs with expert advisory on how to move from picking your solution to getting reimbursed. They’re known for hand-holding you through the BGP system in a way that makes the process feel manageable rather than overwhelming. Great resource if bureaucracy stresses you out.
Best for: SMEs who want practical grant advisory paired with solid digital marketing implementation.
The One Rule You Cannot Break
I’ll say it one more time because it really is that important: do not make any payment or sign a contract with the supplier before getting approval from Enterprise Singapore. If you have, your application will be rejected.
Get your vendor shortlisted. Get your quotation. Submit your application. Then wait. The whole process takes roughly six weeks, and it’s worth doing it right.
Final Thought
The PSG Digital Marketing Grant is one of those things that sounds complicated until you actually sit down with it — and then it’s surprisingly straightforward. If you’re a Singapore SME and you’ve been putting off your digital marketing because of budget concerns, this grant removes a significant chunk of that barrier.
My friend ended up going with one of the agencies on this list. I’m not going to say which one — that’s between them and their website traffic. But I hope this breakdown saves you the hours of research I did so you can make the call with confidence.
If you found this useful, share it with a business owner who’d benefit. And if you have questions, you know where to find me.